Harnessing Artificial Intelligence for Sustainable Edupreneurship and Next-Generation Knowledge Business Models

Abstract

This study examines how artificial intelligence (AI) is transforming sustainable edupreneurship by reshaping knowledge-based business models within Bangladesh’s digital education sector. As AI-driven tools such as adaptive learning systems, automated assessments, predictive analytics and intelligent content creation become more accessible; edupreneurs are increasingly able to design scalable, cost-efficient and competitive educational ventures. AI enhances personalization, operational efficiency and market expansion, enabling edupreneurs to offer flexible learning solutions aligned with emerging workforce demands. However, infrastructural gaps, limited teacher readiness, and inconsistent digital access continue to challenge the growth of AI-enabled education businesses. Using a quantitative research approach supported by structural equation modeling (SEM), the study finds that both AI applications and teacher readiness significantly influence business model transformation, which in turn strongly predicts sustainable edupreneurial outcomes. The results highlight that strategic business model innovation, combined with effective AI integration and human capability is essential for building resilient, inclusive and future-oriented edupreneurship in Bangladesh.